南華早報

CHALLENGE

(English) Develop a digital marketing plan & implement a digital strategy in line with business strategy to achieve an agreed set of online goals and objectives for the following year

SOLUTION

(English) Social Media Strategy and Plan - Out and About with Kids

Content Topics, ideas and editorial calendar

Social media post copywriting and design

Developing social media campaigns and social media games, promotions, and social media apps

Scheduling social media posts and managing campaigns

Monitoring, engaging and reporting

RESULT

(English) Doubled amount of nominations of unsung heros into the campaign

• 327% increase in reach
• 140% increase in likes