solution
In response to Savills Hong Kong's request, Boss Digital crafted a holistic digital marketing strategy that combined various facets of online marketing to achieve the desired outcomes. The strategy encompassed meticulous keyword research to identify high-opportunity target keywords, a crucial step in driving relevant traffic.
The process commenced with a thorough SEO audit of the Savills Hong Kong website, enabling Boss Digital to identify areas for improvement. The audit laid the foundation for the subsequent technical on-page optimization, focusing on refining the website's technical elements to optimize its visibility in search engines.
Simultaneously, Boss Digital developed and executed advertising campaigns across major platforms. Google Advertising, Facebook Advertising, and Instagram Advertising were strategically employed to ensure optimal reach and engagement. These campaigns were tailored to generate leads for Savills' international residential property division and expos.
Furthermore, Boss Digital contributed to the planning and execution of an online branding campaign, effectively heightening brand awareness and exposure. This multifaceted approach aimed at creating a robust online presence for Savills Hong Kong.
Result
- Increase in brand awareness, new users to the Savills Hong Kong website
- Increased lead generation to Savills International Residential property agents for UK, Europe, NZ, Australia property with a positive ROI on ad spend
- Organic traffic increased by 1735% in 8 months
- Over 50 related keywords ranked in top 10 positions
