Social Media

Tap into a Market of Billions
74% of Consumers Rely on
Social Media to Make Informed
Purchasing Decisions

What is Social Media Marketing?

Social Media Marketing is the process of brand building and or generating website traffic through engaging potential clients and customers using online channels. There are two processes all businesses need to follow to make social media work for them. They are;

• Grow their followers (Target audience)
• Update their social media channels (Broadcast your sales message/company information/announcements)

To give you an idea of how powerful this can be, a third of the world’s web users use a social media platform of one kind or another. Facebook has 1.2 billion users. Asia Pacific focused social media sites such as Weibo and Renren, are used by over a hundred million users. It is a fair bet that whatever your business sells, some of these people will want it.

Leveraging Popular Social Networks with an Asia Pacific Focus

Social media networks that are popular across Asia Pacific, offer a rich market place to target and engage customers for your online business. Millions of users regularly update their status updates and opportunities for your brand to engage and sell are plentiful. Here is a sample of the most popular social media channels we work with across APAC:

Social media networks based in mainland China but accessible worldwide, also offer a rich marketplace for you to sell your products and services.

Here is a sample of the most popular Chinese based social media channels we work with:

Never Underestimate the Power of a Good Social Update

Social media allows your business to have a human face. Your social media presence influences your performance on search engines, and we’re only scratching the surface. Here is a breakdown of how social media can positively promote your business brand to your customers and clients

Interaction – Give your Online Presence a Human Face

Without question being able to interact with your target market is at the heart of a good social media strategy. Here you can answer questions about your business, including products and services questions. You can offer advice, and respond quickly to issues. Social media is both your shop assistant and customer services department online.

Brand Recognition

When you are interacting with your social media followers you are building your brand. With every update you are building your brand. Given the capacity to share content on social media, a good service, product, etc, is shared to potentially thousands of people interested in what you do. With social media you have an opportunity to build your brand and forge trust with thousands of potential customers and clients.

Search Engine Optimisation

Search Engine Optimisation (SEO) is influenced by having a social media presence. Although the community is a little unclear how, general thinking is that social media impacts:

• Link building

  If your update goes viral, (shared by thousands of users) this is classed as a link. Links are a major factor in determining search engine positioning.

  
  Link building

• Relevancy

  What keywords you appear for on a search are believed to be influenced by search engines.

  
  Relevancy

• Branding

  Promoting your brand on social media is believed to be a ranking factor on search engine results. This is because brands tend to be trusted. The better you build your brand the better the results.

  
  Branding

Free Marketing

Social media can be used largely cost free (although many operate a paid ad facility).   As social media engagement, if handled correctly, will increase your website visitor levels, you’re chances of conversion are increased considerably.

Social media is measurable, and as such, you will have valuable insights into your target audience. This business intelligence can be leveraged to make better marketing decisions.

If you’re right now signing up to as many social media accounts, then well done, you’ve understood the power of social media and that’s important. It is easy to get it wrong however, and mistakes can cost.

As we said good reputations are shared among your social media audience, and so sadly is a bad one. Also, to make it social media work you have to commit time. That precious resource that we all wish we had more of. Good social media management needs a good social media strategy. Boss Digital Social Media Marketing Strategy – Engage on Social Media Today

Our social media experts can promote your brand on social media. We handle the whole promotion of your brand from setting up accounts, growing your audience, and broadcasting your updates.

Our social media service includes:

Planning

• Setting up your social media accounts
• Researching your business and determining your target audience
• Developing a social media strategy including developing apps, competitions, paid ads, and determine the areas of the business you want to promote the most
• Increase your reach on social media by growing your following (Target audience)

Engagement

We produce and publish content on your website and on all of your social media accounts. We interact with your followers, replying to queries, and marketing your products and generating a buzz about your brand.

Reporting

We measure the success of your social media marketing and produce detailed reports showing key metrics. The enables you to make better business decisions, and enables us to make improvements to the campaign to measure success.

Social Media Advertising

As well as the importance of updates, paid ads on social media can and do yield very good results. Social media ads are effective because they can be targeted by the following metrics

• 
  Gender
• 
  Age
• 
  Location
• 
  Interests
• 
  
  Target followers of followers

Social media ads work on a cost per click model similar to Google Adwords.  To maximise the reach of your ads we:

• Market your ads across social media networks
• We use split testing of landing pages to maximise conversion rates

Our knowledge of PPC is considerable, and we are certified by both Bing and Google.

Social Media App Development

Social media apps offer new opportunities to reach a new audience. Our bespoke design can help you promote a range of applications to help you attract new business.
We can build apps which focus on:
Competitions and Giveaways

• Build your audience and generate interest in your business Publicise events
• Product launch for example Giveaways and special offers
• Another gem in growing a social media audience