Contact us to get a free SEO audit of your website. We will perform a technical audit, highlight SEO issues and the areas the website needs improvements to make it more search engine friendly and geared to drive traffic and conversions.
Thanks for your website and contact details. Boss Digital’s SEO team will send you an SEO audit as soon as possible.
What is SEO?
Search Engine Optimization (SEO) in Hong Kong and across the globe can help you attract new customers to your website from search engines, and is widely known as the most cost effective online marketing channel for increasing traffic and sales online.
What does SEO involve:
Strategies and tactics to increase the amount of visitors to a website by obtaining Search Engine Ranking Positions (SERPS) without paying for the positions or advertising
Onsite factors: coding, user experience and quality of the content
Offsite factors: type and quality of other websites that have links pointing to your website and mention about your brand online
What’s needed to make SEO work in Hong Kong & APAC?
Ensure your website offers a good user experience for your visitors, has quality and valuable content to engage your visitors and that it is correctly optimised to be found on search engines
Link building to increase the “popularity” of your webpages for search engines to rank you higher
Keep you website up to date with fresh content to serve your audience and to build domain authority that will help rank your website higher in search engines
Partnering with a reputable SEO agency in Hong Kong with a focus on Asia Pacific will help promote your brand online in multiple languages and dominate local search engines in targeted regions.
How Boss Digital generates traffic to your website with SEO:
What We Offer
1. We discover your Business and Business Goals
The first step in any SEO project is to learn about your business and identify your business goals. We agree targets with you, and with this information we formulate a solution which meets the objectives of your business goals. This gives us a target to work towards, and gives you a benchmark to measure our performance.
2. We Audit your Website and Analyse your Potential for SEO Traffic
We use expert copywriters to write your ads and landing pages ensuring context runs between them and your sales message is loud and clear. To help this process along, we use techniques such as split testing, and removing phrases which are irrelevant to what you do. This not only reduces your cost, but ensures a better quality of visitor who is more likely to buy.
3. Keyword Research
The next phase is the highly important keyword research phase. This is where we identify the phrases your potential customer and clients use to find your site on search engines. It is a similar process to finding keywords for SEM, and our Google and Bing qualified marketers will identify the right keywords for your business. Keywords underpin SEO. We ensure your Keywords are accurate and relevant.
4. Content Strategy and Production
Content is the next step to improving your organic SEO, and our content production strategy includes regular blogging, and regular updates on your site. Using the keywords as a basis we produce content that will be adored by your visitors, and loved by search engine robots. The content will be linkable, that is to say that the content will be of high quality and may well be used as a reference by others in your field. In terms of sales, we ensure not only that your product pages are keyword rich, but the call to action is appealing and just asking to be clicked.
5. Link Building
Link building is both hard work and an art form in its own right. It includes earning hyperlinks from authority websites, and engaging with influential people connected to your industry on social media and other online outlets. This encourages your content to be shared. This not only drives traffic directly as it appears in front of other people, but search engines love it. Link building is crucial to good SEO, and we have twelve years’ experience at building links.
6. Monthly Reporting
Every month you will receive a report from us charting progress of your business on search engines. We will not only show you the position of your site on search engines in terms of keywords, but which pages are popular, which pages are unpopular, and whereabouts in the world your visitors are coming from to name but a few. After we complete our analysis we are in a good position to make positive changes to your SEO campaign with authority.
The team at Boss Digital has over 10 years of proven track records in Strategic Digital Marketing. Experience across all forms of digital media, from small niche marketing to global online advertising campaigns