Tracking & Analytics

Knowing your customers and the pages they visit is important. Companies also need to know where these visitors come from online. This information is used to increase communication with website users.
Improved communication with audience results in higher sales profits. Thus, companies must track and analyse website traffic on their site.
Boss Digital offers tracking and analytics programmes for clients. We offer clients a variety of effective market web analytics. Our in house professionals use their expertise in analysis as well.
We often deploy enterprise-class tracking software to collect data. Google Analytics is one of the more popular analysis software used. This allows us to analyse the many ways people interact with a site.
A lot of useful information is gathered from this website analysis. We provide you with the visitors that generate the most revenue. We monitor the check out purchase process customers are using.
We can identify where in this process visitors cancel the order. This can help improve check out to prevent this from occurring. If a new form is necessary we can tell how that would impact sales.
In summary, we offer close careful precise analytics of website. This data is used to determine and develop improved online campaigns. Call us today to learn more about this impactful service offered.