Online Media Planning & Buying Agency

What is media planning and buying?

Launching an online banner and advertisement campaign is effective. However, choosing the right words and images to deliver the right messages to the right target audience through the right channels is vital. Media planning and buying is to assess and execute the advertising plan of all kinds of paid or non paid media channels, including Google, Facebook, Yahoo, Youtube and the rest of the world’s major ad networks.

Targeting Capabilities

We can look to target the audience group that you desire:
  • Devices
  • Browsers
  • Demographic (age/ sex)
  • Media
  • Publisher IDs (independent sites)
  • Geographic location (country/region/area)
  • Interest
  • Behavior
  • Day of week and Time of day

Related Case Studies

Increase in Revenue
  • 20% increase in Escape Club revenue generated amongst business travellers

Reach has increased by 140%
  • Reach has increased by 140%
  • Engagement rate is 4.8%, increase by 122%

increase in enquiries
  • 150% increase in total reach in advertising campaigns
  • Regular sales leads for each property campaign
  • Average CPC of $2.2
  • Enquiries increased 146% in 1 year

Increase in Organic Traffic Over 1st Year
  • Over 12,480 new fans
  • 373% increase in organic traffic over 1st year
  • Engagement rate of 2.8%
  • Sales increased by 251% over 1st year

Read More Case Studies

Why choose Boss Digital?

The team at Boss Digital has over 10 years of proven track records in Strategic Digital Marketing. Experience across all forms of digital media, from small niche marketing to global online advertising campaigns

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Marketing you can measure

Google, Bing & Baidu Certified Professionals

Full Service Agency & Partnership

We make it happen

Focus on Asia-Pacific & have multi-lingual support