Online Media Planning & Buying Agency
What is media planning and buying?
Launching an online banner and advertisement campaign is effective. However, choosing the right words and images to deliver the right messages to the right target audience through the right channels is vital. Media planning and buying is to assess and execute the advertising plan of all kinds of paid or non paid media channels, including Google, Facebook, Yahoo, Youtube and the rest of the world’s major ad networks.Targeting Capabilities
We can look to target the audience group that you desire:- Devices
- Browsers
- Demographic (age/ sex)
- Media
- Publisher IDs (independent sites)
- Geographic location (country/region/area)
- Interest
- Behavior
- Day of week and Time of day
What We Offer
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1. Online Media Planning
We will identify the most appropriate media for reaching the target audience through extensive online media research. Media channels ranges from social media, search engines to email marketing and independent sites. -
2. Campaign Setup
According to the client’s budget and objectives, we will plan and setup the campaign, adverts, banners and/or landing pages. Relevant research will be conducted, ranging from keyword research to traffic evaluation and competitive analysis. -
3. Implementation and Optimization
Our team will monitor the campaign daily, and optimize it including shifting ad impressions, discontinuing placements or buys, and/or swapping out ad creative, upon approval of the client.
Related Case Studies
327%
increase in reach
RESULT:
Doubled amount of nominations of unsung heros into the campaign - 327% increase in reach
- 140% increase in likes
20%
Increase in Revenue
RESULT:
- 20% increase in Escape Club revenue generated amongst business travellers
140%
Reach has increased by 140%
RESULT:
- Reach has increased by 140%
- Engagement rate is 4.8%, increase by 122%
146%
increase in enquiries
RESULT:
- 150% increase in total reach in advertising campaigns
- Regular sales leads for each property campaign
- Average CPC of $2.2
- Enquiries increased 146% in 1 year
Read More Case Studies
Why choose Boss Digital?
The team at Boss Digital has over 10 years of proven track records in Strategic Digital Marketing. Experience across all forms of digital media, from small niche marketing to global online advertising campaigns
Talk to Us Today
Marketing you can measure
Google, Bing & Baidu Certified Professionals
Full Service Agency & Partnership
We make it happen
Focus on Asia-Pacific & have multi-lingual support
