What is Loyalty &CRM?

Loyalty & CRM Boss Digital65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer then to keep an existing one satisfied (forbes.com).

Loyal customers are those who give the sustainable place repeat business because they are satisfied with the products they get or the way they are served. Customer Relationship Management (CRM) helps businesses to gain an insight into the consuming behavior of their customers and modify their business operations to make sure that their customers are served in the best possible way.

Customer loyalty is both a behavioral and attitudinal tendency to favor one brand over all others, weather due to satisfaction with the production or service. A strategy to learn more about customers’ needs and behaviors in order to develop stronger and loner relationships with them.

Boss Digital offers efficient CRM programs and platforms for your business to interact with specific customer base, and also keep them as long-term loyal customers, by employing a variety of research and development techniques to suit your every request.

Why it’s important for your business?

Loyalty & CRM Boss DigitalCRM allows clients to see what customers are buying and when. Clients may then suggest other products customers might not consider. This demonstrates a professional company with personalized service.

In essence, CRM helps a business to recognize the value of the customers and turn the improved customer relations into profits. The better you understand your customers, the more responsive you can be to their needs.

This can be done through Boss Digital’s unique and tailored CRM and proprietary system with tracking features. In addition, our CRM and customer loyalty professionals can use the system analysis your customers characters and behaviors, thus contact them in their most preferred method of communication.

Our team members have 8 years loyalty and CRM management experience, and always feels fulfilled when your customers are satisfied and delighted to serve your brand for the long term.

Our Approach to build up your long-term customer relation and loyalty

We have configured our processes so that they can help you regardless of where you are in the business cycle.

Evaluation & Needs Analysis

Our expertise will firstly analyse your business situation, understand your challenges, and opportunities.

Following this, our team will identify behaviors to incentivize, set the program goals and measurement criteria.

We will design the platform with specific functions to meet your requirements.

Design and brand rewards site (in line with brand guidelines).

Set up the specific function and features according to your needs.


  • We will internally launch the CRM platform with the quality assurance testing.
  • Our expertise will give you administrator training
  • Lunch program to members across agreed medium.
  • Education and train key members of program

Marketing and Incentivising

Our team will carry out marketing and promotions activities through email, mobile marketing and re-marketing to your customers to incentivise them, benefit from rewards and encourage repeat purchases.

Monitoring and measuring

As we progress with CRM, we measure and monitor the results closely. Our team will provide monthly marketing and loyalty program reporting and tailor refinements to your needs, to keep it preforming well.

What We Offer

Boss Digital provides you with effective, measurable and simple to utilize CRM platform which delivers the competitive advantage and increased sales/market share you are seeking via client loyalty. We will also provide a financially sustainable solution which meets all estimated program costs.

We have a dedicated team of marketing and CRM expertise to assist you as required with reporting and updating of all the applied platforms. Whether your business is a new start-ups what want to build up customer loyalty, or a growing business that needs to maintain the long-term customer relationship. Our team will help you developing a strong and lasting relationship with your valued customers with the highest service levels, integrity, honesty and performance.

Check out our full range of our Loyalty and CRM services:

  • Loyalty & CRM Boss Digital
    Loyalty and Rewards Programs
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    Customer Relationship Management
  • Loyalty & CRM Boss Digital
    Email Marketing
  • Loyalty & CRM Boss Digital
    Retargeting & Remarketing
  • Loyalty & CRM Boss Digital
    Social Recognition
  • Loyalty & CRM Boss Digital
    Certificates & eCards
  • Loyalty & CRM Boss Digital
    Communication Centre
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    Serialized cards
  • Loyalty & CRM Boss Digital
  • Loyalty & CRM Boss Digital
    Surveying Tool
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  • Loyalty & CRM Boss Digital
    Dream Tracker
  • Loyalty & CRM Boss Digital

Why choose Boss Digital?

The team at Boss Digital has over 10 years of proven track records in Strategic Digital Marketing. Experience across all forms of digital media, from small niche marketing to global online advertising campaigns

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Marketing you can measure

Google, Bing & Baidu Certified Professionals

Full Service Agency & Partnership

We make it happen

Focus on Asia-Pacific & have multi-lingual support