Request

Boss Digital was commissioned to conduct a UX Audit of Invesco Hong Kong and Australia websites to improve their web design, user experience and lead generation of institutional and retail investors. Following the results of the audit, Boss Digital re-designed Invesco's websites with improved user flow, layout, typography and web design elements. This resulted in improved online branding and user experience, time on site and lead generation.

solution

Boss Digital conducted a UX audit that included discussing the website objectives with management, conducting a review of the website user behaviour and presenting our recommendations to management.

Following the recommendations we created an improved user flow and UX wireframes to illustrate website layout, navigation and web design technologies.

We then created a new UX design based on the improved layout, navigation and functions for both desktop and mobile visitors, that has been implemented on the Invesco Hong Kong website and also used in the Invesco Australian website.

Result

• Improved layout and navigation
• Increased in traffic, website users, and time onsite
• Reduced bad rates and increased conversion rates