Develop a digital marketing plan & implement digital strategy inline with business strategy to achieve an agreed set of online goals and objectives
Onsite SEO Optimisation to make the website search engine friendly, copywriting, content optimisation + link profile development and offsite SEO activities to increase organic traffic and enquiries
Search Engine Marketing activities also included Paid Per Click marketing on Google Adwords in Hong Kong market, targeting people looking for financial services
Increase conversion rate
- Maintain conversion rate above 3.5% for Display Network
- Increase conversion rate 212% in a month
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