Savills Hong Kong
Search Engine Optimisation
SOUTH CHINA MORNING POST
Marketing
Media planning and buying
SERVICE
Social Media Marketing & Management
CHALLENGE
Develop a digital marketing plan & implement a digital strategy in line with business strategy to achieve an agreed set of online goals and objectives for the following year
SOLUTION
Social Media Strategy and Plan - China BizContent Topics, ideas and editorial calendar
Social media post copywriting and design
Scheduling social media posts and managing campaigns
Monitoring, engaging and reporting
348%
Increase in total reach
RESULT
- Increase in total rech by 348%
- Around 5 – 10 engagements on each post, average engagement rate of 6.2%
- 4.7% CTR to SCMP website
