SOUTH CHINA MORNING POST

Marketing
Media planning and buying

SERVICE

Social Media Marketing & Management

CHALLENGE

Develop a digital marketing plan & implement a digital strategy in line with business strategy to achieve an agreed set of online goals and objectives for the following year

SOUTH CHINA MORNING POST Boss Digital

SOLUTION

Social Media Strategy and Plan - China Biz

Content Topics, ideas and editorial calendar

Social media post copywriting and design

Scheduling social media posts and managing campaigns

Monitoring, engaging and reporting


348%
Increase in total reach

RESULT

  • Increase in total rech by 348%
  • Around 5 – 10 engagements on each post, average engagement rate of 6.2%
  • 4.7% CTR to SCMP website
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