Savills Hong Kong

Media planning and buying
Search Engine Optimisation

SERVICE

Online Advertising Strategy | Planning & Management

CHALLENGE

Develop a digital marketing plan & implement a digital strategy in line with business strategy to achieve an agreed set of online goals and objectives for the following year

SOLUTION

Facebook, Instagram and Google Advertising Strategy and Campaign Plans - for monthly international residential property campaigns + Savills Hong Kong brand campaign

Creative development of online adverts and landing pages

Setup on Savills group website, with tracking

Implemented integrated online advertising, remarketing and lead generation campaigns

Monitoring, optimisation and reporting


146%
increase in enquiries

RESULT

  • 150% increase in total reach in advertising campaigns
  • Regular sales leads for each property campaign
  • Average CPC of $2.2
  • Enquiries increased 146% in 1 year
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