EF Englishtown

CHALLENGE

Develop a digital marketing plan & implement digital straregy inline with business strategy to achieve an agreed set of online goals and objectives for the following year

SOLUTION

Online School & Private Teacher New courseware campaign planning

­Story boards, content planning, copywriting + translation into 12 different languages, email, landing page design + HTML, A/B testing plans

­Testing on all major email clients

­Sending to 10 million prospects globally over campaign period

­Monitoring and optimisation

RESULT

• 337% increase in online school applications
• 167% increase in private teacher applications