What You Need to Know About SEO and Your Online Strategy
Has your company developed an effective SEO strategy? Search engine optimisation is not something that companies can ignore anymore, as it is an essential part of a marketing strategy.
Google’s algorithms are becoming more and more sophisticated, directing online users to exactly what they are looking for. With a strong SEO strategy, you can ensure that as many potential customers see your website as possible, but without one you could find yourself lost several pages down on the search results.
Why Quality SEO is So Important
Quality SEO is crucial for building your online presence and helping your customers to find you. It doesn’t matter how well designed your website is or how great your services are, if no one will ever discover you when they are searching for what you offer.
Having a quality SEO campaign means that you will be able to put your website in front of your potential customers. With the right keywords, design, optimisation and social media engagement, your website will rise in the rankings and see a significant increase in traffic.
If you had relied on black hat SEO techniques in the past and have been keyword spamming your way to the front page, this type of approach will no longer work. Google is currently on a mission to remove the spam from the web as much as possible and will be punishing those caught publishing poor quality content with dubious techniques. When it comes to SEO, the only effective and sustainable strategy is to have a high quality SEO campaign developed by professionals, which follows the accepted and up to date techniques.
SEO Trends to Look Out For in 2013
The world of SEO is changing so quickly and in order to be successful it is important to keep up to date on the current changes and developments. Here are a few of the 2013 SEO trends to keep in mind, so that you can make sure that your campaign will be as effective as possible.
- Social Media: In the coming year we will see social media having an increasing impact on search engine rankings. Google has already started to build social signals into their search algorithms and Facebook is developing a more extensive search feature, so it will be advantageous to pay attention to the social signals from Twitter, YouTube and Facebook.
- Mobile Friendly SEO – More people than ever are accessing the web on mobile devices, which means that your website should be optimised for mobile searches.
- Quality Content – Having quality written content is becoming more and more important for SEO.
- Google Authorship – The Google Authorship program allows authors to identify their pages by linking them to their Google Plus accounts. These will very likely become increasingly important in the future of search engine rankings.
Creating an effective SEO strategy that will take into consideration current trends and increase rankings will be an incredibly important factor to success in the future, so make sure that you have considered this for your business.