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Mountain View

Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

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What is the User Experience and why is It Important?


When you think about the websites that you find valuable and useful and that you use every day, you probably find that they offer you an excellent experience. The user experience refers to how the user feels then they are navigating through a website and how they respond emotionally, physically and intellectually.

The way that the user interacts with the website will help to determine whether or not they take action and complete the overall goal that the website itself was designed for. For example, that action could be buying a product or signing up for a newsletter.

What is User Experience Design?

User Experience Design is a website design that takes the user experience in mind. There are many important factors that go into creating an optimal user experience. This includes the colours, the navigation, the text and the layout of the website. All of these factors affect how the website is perceived by the user, so they are important elements of user experience design.

What is the Importance of User Experience Design?

User Experience is really important because it helps us to meet the needs of our users. It’s not just about how your website looks or how you package things, it can actually have an impact on the customer’s decisions to make a purchase or to get in touch with you. A positive user experience will really help to create loyalty for your brand and build a positive association for the customer with using your website and your services.

What are the Biggest User Experience Mistakes?

Here are a few of the most common user experience mistakes and how you can fix them.

  • Avoid giving your customers information overload. You might be tempted to cram a lot of information into a single page, such as email lists, posts, ads, icons and much more – but this can be overwhelming and make users want to leave.
  • Another common user experience annoyance is cluttered forms that are difficult to fill out. If filling out a form, such as on a purchase page, gives your customer a headache – they might be likely to go somewhere else and buy the product instead.
  • Also, don’t wait until later to improve your user experience. The longer you wait, the more work it will be to change the website later and it will end up costing you more time and resources. Instead, work on your user experience from the very beginning.
  • Another major mistake is designing for the wrong generation or demographic. Think about the age group that uses your website and how they perceive content.
  • Don’t depend too much on fancy design trends. Trends will come and go in the web design world, but it is more important to have a website that functions well and gives your visitors a good experience.

These are just a few of the most important user experience mistakes that you should avoid when designing a website.




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Get a FREE Website Audit

bossdigital

We will analyse your website and let you know of any improvements that could be made.



About Boss Digital

Mountain View

Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

READ MORE

Testimonials