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Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

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What Are Some of the Hot Mobile Trends?


The number of people accessing the web via mobile is steadily growing and in order to accommodate for this rapidly growing population of mobile web users, an increasing number of website owners are pursuing the trend of mobile web development to make sure that their website is optimized for any device that it is being viewed on.

Let’s take a look at some of the recent stats and trends when it comes to mobile websites, in order to gain a better understanding of this changing market.

Interesting Mobile Statistics

Hot Mobile Trends

Can you believe that in 2010, nearly 73 million Americans accessed the web via a mobile browser? This is an increase of 31% from 2009, according to a report by ComScore. By the year 2015, it is estimated that there will be one mobile device for every person in the world. As of this year, 2013, more people are using mobile devices to access the internet than their PCs.

Another amazing stat is the fact that 50% of local searches are made on mobile devices. This really goes to show how many local customers you might be missing out on if you don’t have a mobile optimised website. These statistics are truly eye-opening and they reveal just how huge the shift to mobile devices has been.

Current Mobile Trends

One of the most prominent trends at the moment in mobile marketing is a realisation that mobile requires a total shift in marketing approach. Rather than simply changing the website so that it is readable on a mobile, the next step is thinking about creating a totally different mobile experience that is adapted to the needs of this medium.

Along with this shift, the role of the mobile marketing manager will change and companies will look for a senior executive who is capable of taking the lead when it comes to mobile. Spending is increasing in order to enable mobile services, which will further integrate the relationship with IT.

Why You Should Optimize for Mobile

Hot Mobile Trends

There are many reasons to optimize your website for mobile. When it comes to download speed, mobile website are specifically designed to load faster on mobile devices, which means that mobile users will not have to wait as long to access your content. A mobile website also makes it possible to engage users with mobile-specific features including mapping functions, click-to-call features and much more. It is also possible to use location-aware technology to connect users to your website when they are near your local business.

Having a mobile website will also improve your rankings on mobile-friendly search engines such as Yahoo and Google. It will allow you placement on a several different mobile and local directories. Simply put, a mobile website will put you in a position where you can stand out among your competitors and capture the attention of your customers.

How can you transform your website so that it is optimised for mobile users and can offer the best experience to your customers who are searching for your services on the go?




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Get a FREE Website Audit

bossdigital

We will analyse your website and let you know of any improvements that could be made.



About Boss Digital

Mountain View

Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

READ MORE

Testimonials