Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.
READ MOREThe messaging app WeChat is encouraging Chinese brands to use QR Codes – for everything.
With 650 million active users a month, the social communications app has got a massive following. And since the app was installed with software that can read QR codes, it has become hyper user-friendly for mobile shoppers.
On Friday, Tencent announced WeChat users will be able to convert transactions into overseas currencies when travelling abroad. The tech giant has established the service in more than 20 countries including Hong Kong, the States, South East Asia and parts of Europe.Chinese companies are using QR codes in print advertising so mobile users can instantly connect to their social media accounts or learn more about a product by using the code to direct them to digital content. A couple of years ago, QR Codes were touted as the “next big thing” but they failed to appeal to consumers. Now more companies are finding innovative ways to make them useful, Quick Response could have a sudden revival.
Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.
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