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Mountain View

Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

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Website Design: How It Can Help Improve Corporate Branding


In corporate branding, the name of the organization symbolizes the standard quality that is linked to the brand name. It is important for any organization to have a successful corporate branding plan, as it helps in winning customers and keeping them. Corporate branding is carried out using various media such as magazine ads, TV, audio commercials and billboards among others. Rapid technology development during recent times has made website design a major avenue for corporate branding, since it is an essential tool in upgrading the marketing campaign of any organization. Branding is important during web development, as it helps in making the site unique and memorable. Web Design Factors that Promote Corporate Branding The choice of color used in the website design is essential in branding. Colors do not just add aesthetic value to the site, but also evoke certain emotions that send a specific message to the viewer. For example, red is a color that is associated with danger, but it also symbolizes power, passion, excitement and vibrancy. This color is usually preferred by most brands within the entertainment business. Green on the other hand, is a calm color that represents health, nature and money. It is therefore important to carry out an extensive research on the symbolic meaning of a color before using it in branding your website. Also remember that different cultures attach different meanings to colors, so consider your target market when choosing a web design. It is vital to maintain consistency in the web design, if you want to people to remember your brand. Use similar visuals, typography and colors in your website design, as this projects a uniform image. For example, the dominant blue color, with white clouds is synonymous with the Skype website. The logo located on the upper left side of the page, and is usually the first thing that gives people the identity of the site they have logged into. Make sure the logo is large enough so that it is visible to all the people visiting the site. Another strategy that will promote the corporate brand is linking the site’s image to the organization’s home page. Language use is very essential in web development. The language used should reinforce the personality and the character of the brand. For example, an informal, funny tone is suitable for a young, simple, tech savvy brand. On the other hand, a health website will use a formal, authoritative language since it aims at providing diverse information on several health issues. When designing a website, it is essential to select a tone of voice that is suitable for the brand audience and character. Uniqueness is important during web development. A website should not resemble a competitors or any other in the market. Creating a unique image enables an organization to promote its brand identity and image to the customers. A unique image is memorable and differentiates a brand from its competitors. For example, the unique swoosh sign associated with Nike Inch, symbolizes positivism and is well known in the world. Hiring an experienced web designer, is of utmost importance as they will assist you with the necessary technical knowledge that is required in designing a web that promotes corporate branding.



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Get a FREE Website Audit

bossdigital

We will analyse your website and let you know of any improvements that could be made.



About Boss Digital

Mountain View

Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

READ MORE

Testimonials