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Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

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Web Design Trends for 2014 – What You Need to Know


The world of web design is always changing and new trends are coming into favour constantly. In order to ensure that your website looks fresh, it is important to keep up to date on these trends and incorporate them in an effective way. So what are the trends that will be taking the stage in 2014?

Why is Mix and Match Typography Catching On?

In the past, the rule of thumb when it comes to fonts is to never use more than three different fonts in one design. However, the recent trend of Mix and Match typography is flying in the face of this tradition. There are many beautiful website designs out there that use much more than three fonts and manage to bring them all together in a cohesive and visually appealing style. Why is this trend so popular at the moment? Perhaps it is because it allows designers to use subtly different fonts so that they can create a hierarchy of importance while still maintaining a unified look. Also, it offers the opportunity to use a mixture of contrasting fonts in order to create energy and visual interest.

Flat and Minimalist Design

Another popular web design trend at the moment is flat and minimalist design. You might have already noticed that many websites have designs that are based on flat colours and graphics in a simplified way. It is a move away from the textures, gradients, bubbles, patterns, drop shadows and other effects with a renewed emphasis on simplicity. While it won’t work very well to force a minimalist design onto a complex website, this style of design can be very elegant and highly functional when it is done correctly. Minimalist doesn’t have to be boring, it can be subtle and sophisticated or it can contain bright and beautiful colours that will capture the eye of the viewer. The simple images and infographics will convey complex information to viewers quickly and easily, perhaps more easily than detailed illustrations.

Responsive Design and the Mobile Viewing Experience

When it comes to website design trends for 2013, another incredibly important aspect to consider is the idea of responsive design. This means that a website will “respond” to the device that it is being viewed on, displaying a different version of the site when it is viewed on a mobile or tablet as opposed to a computer screen. This means that the content will always be well organised and easy to read, no matter what device it is being viewed on. Responsive design will save companies time and money, as they will only need to create one website. Also, it will create a much better user experience and it will future-proof the website, so that it can adapt to any new mobile device that comes along. Also, it has a beneficial effect on SEO. These are just a few of the major web design trends for the upcoming future, so you know what to keep an eye out for and you can stay up to date with your web design.



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Get a FREE Website Audit

bossdigital

We will analyse your website and let you know of any improvements that could be made.



About Boss Digital

Mountain View

Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

READ MORE

Testimonials