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Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

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The Upcoming Trends in the SEO Industry


The SEO industry is always changing and transforming and it is difficult to keep up with the fast moving trends. As Google algorithms shift and change and new SEO techniques go in and out of fashion, it is important that your website stays on top of trends. Being up to date with your SEO means that your website will be optimised so that it will show up higher on search engine results and you will enjoy more traffic and quality leads.

Website SEO Trends

What can we expect in the SEO world in 2013-2014? If one thing is for sure, Google is becoming much less tolerant of spam and dubious techniques for link building. Any paid links are weighed less and are discouraged. Instead, Google is placing much more weight on compelling content that really offers the reader something of value and is not simply promotional.

If you really want to establish credibility in your niche, having detailed content that is valuable is important. Also, adding useful videos, images and other media will help your blog posts to be more informative and helpful to the reader.

Another important trend has to do with diversifying your keywords for your anchor text. These days, you don’t want to use the same keyword on all of your links, as this can be perceived as span or unnatural linking. Instead, use different yet related keywords that are relevant to your topic.

Hashtags on Facebook

SEO Industry

How will hashtags on Facebook change the SEO game? For one thing, they will make it a lot easier for customers and fans to interact with brands. If a Facebook user wants to find out who is talking about a particular brand, they can do a search for the company and the products that they love. This means that your business has a chance of being discovered by more potential clients.

Having hashtags on Facebook means that you will be able to introduce your message to an interested audience, who are already engaging with your brand or products.

Mobile SEO Trends and Tips

More people are using mobile to access the internet these days, so it is important to focus on the SEO trends that this brings. One of the main things to keep in mind is that local organic search is becoming much more valuable. This means that your customers might be viewing your website or advertisement on their mobile, then walking into your physical store to make a purchase.

If you want to make the most of your mobile traffic, consider this tip – build a mobile responsive website rather than a mobile-specific site. A mobile-specific site doesn’t look right anymore, because the average modern Android phone is sophisticated enough to load a site with richer graphics and a better experience. It isn’t about reducing the amount of information; it’s about laying out the information differently so that it is touch-friendly and easy to view on a mobile.

Staying on top of these developments and trends will ensure that you can make the most of your online marketing efforts.




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Get a FREE Website Audit

bossdigital

We will analyse your website and let you know of any improvements that could be made.



About Boss Digital

Mountain View

Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

READ MORE

Testimonials