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Mountain View

Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

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Small Business, Big Message – The Advantage of Content


One of the biggest challenges of running a small business is marketing – how can you compete in the Big Time with all of the other established companies when you only have limited resources? Thankfully, the internet and the advent of content marketing is levelling the playing field. With the right effective content marketing strategy, you can create an affordable campaign that will be effective and engaging.

What is Content Marketing?

Content marketing is the use of content, whether it is videos, articles, How-to guides, infographics, or other mediums, to market a brand, service or product. Instead of focusing on strictly promotion, content marketing puts the focus on creating something of value that will inform, educate or entertain the customer. The best content marketing is helpful and enjoyable and will create a positive impression on the mind of the consumer – it will be good quality content that is interesting in and of itself, regardless of what it is promoting.

Why is Content Marketing Important for Small Businesses?

Content marketing is crucial for small businesses, because it allows them to capture the attention of their customers with a story. This will effectively engage their readers so that they will want to come back again and again. Also, when you provide your customers with good content they will be more likely to share it with others. This means that a single reader can promote your content to their friends, who will share it with their friends, and on and on until word has been spread about your product or service to hundreds or even thousands of people around the world.

Tips for Optimising Your SEO as a Small Business

Even if you are a small business, you can still have big SEO success, as long as you have the right techniques. Here are some tips to keep in mind:
  • Building quality links is important, so build one at a time and try to create a variety of link sources if you can. This makes them look natural, so you won’t be in danger on future updates.
  • When you are creating content, think about how you can meet the needs of your audience and offer something of value, rather than feeding your ego. Consider your target audience and think carefully about what would help them, entertain them or inform them.
  • Study the campaign of your competition and look at the niches that they have overlooked. Your business might be small, but it has something unique about it! Then, claim that space for yourself!
  • Why not try partnering with other sides, such as offering each other guest posts? This will help you both to get a higher position online and will add diversity to your content.
These are just a few tips to keep in mind when crafting a content marketing campaign for your small business, so why not get started on creating high quality content today?



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Get a FREE Website Audit

bossdigital

We will analyse your website and let you know of any improvements that could be made.



About Boss Digital

Mountain View

Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

READ MORE

Testimonials