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Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

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Quartz Releases News App


Quartz, the business news publication owned by The Atlantic launched an app on iOS earlier this month. The innovative app aims to make news digestible and is designed for users to get value from the app without even opening it. Apple users are given access to news in brief in the form of a newsletter on a daily basis. The snippets are then delivered in a series of messages to the app, or alternatively to push notifications based on user preferences and breaking news. Inside the app is a chat interface which enables iOS users to comment and interact with other readers. You can respond in writing or for fun, speed and ease send an emoji. Quartz staff writer Zach Seward describes the app as a “choose your own adventure interface, and a chat with a friend, and a serious news briefing.” The app has all the hallmarks of consistent usability on a daily basis. Appealing iOS apps For apps to be successful, they need a broad appeal and give users a reason to engage with them on a regular basis. The Quartz app does just that and strikes a balance between being informative and entertaining. Emojis and GIFs add a fun element whilst serious news items provide the information. The ability for readers to comment on news stories and interact with other readers also adds a third dimension. But it is the way in which Quartz presents the news which they hope will set them apart from other news apps. For the time being, the Quartz app is exclusive to Apple owners, but the company report an Android version is in development and will be released later this year.



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Get a FREE Website Audit

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We will analyse your website and let you know of any improvements that could be made.



About Boss Digital

Mountain View

Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

READ MORE

Testimonials