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Mountain View

Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

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Penguin Algorithm Update Expected in December


Back in October, Gary Illes of Google announced the search engine giant will be launching a Penguin update “by the end of the year.” We expect something to happen this month!

Ordinarily, the words “Penguin Update” is met with a gasp throughout the digital marketing community. This time, there is a huge sight of relief. It’s good news this year folks!

Google launched Penguin in April 2012 to prevent spammy backlinks manipulating search results. Webmasters that had been using black-hat tactics to build inbound links fell like the walls of Jericho.

Recovering from Google penalties

Penguin penalties have caused ranking problems for webmasters. Anybody ordered to remove poor links would have to wait until the next algorithm update before they recovered ground in the rankings.

The next update will change that. Penguin will now react in real time so that whenever webmasters have to remove poor quality links or use the disavow tool, they will notice the impact immediately without having to wait for the next Penguin refresh.

Not all algorithm updates are good news, but the Big G recognises that not all web owners are dishonest. Furthermore, it is unfair to punish thousands of white-hat operators just because a small percentage of black-hat spammers don’t play ball.

And with the algorithm expected soon, Google is delivering the best Christmas gift they can and showing this truly is the season of goodwill to everyone – including SEO agencies wearing black-hats.



Author: Jonathan Gillespie



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Get a FREE Website Audit

bossdigital

We will analyse your website and let you know of any improvements that could be made.



About Boss Digital

Mountain View

Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

READ MORE

Testimonials