How Social Media Can Benefit Your Business
Social media provides your business with the opportunity to connect with customers and speak directly to them in a fun and engaging way.
It can sometimes be difficult to figure out the return on investment when it comes to social media, as some things are difficult to measure. However, the importance of social media cannot be denied. If it is used correctly, social media can be an incredibly powerful business tool that will really help to establish your brand.
Why Social Media is so Important For Your Business
One of the major reasons why social media is so important for your business is because you will be able to have interactions with your customers in real time. You can create an ongoing conversation with your following in a constant way, communicating with your customers and building a positive association with your brand.
Social media is also important because it gives your business credibility online. When you write an article and it gets hundreds of shares or likes, it will establish you as an expert in your niche and it will encourage people to trust what you have to say and value the product or service that you are offering.
Social Media Statistics
When it comes to the power of social media, the numbers really speak for themselves. Did you know that 65% of B2B companies have acquired at least one customer through LinkedIn? This means actual paying customers and not just web traffic. Think about how your business could grow with an increase in quality leads such as this!
Studies have shown that approximately 80% of consumers connect with brands on Facebook and also that 51% of Facebook fans are more likely to buy from brands that they have “liked” on Facebook. When it comes to Twitter, another statistic shows that 34% of companies have generated quality leads through this social media platform.
Benefits of Social Media for Your Business
Social media offers a lot of advantages for your business. First of all, it allows you to make a big marketing impact for a low cost. If they are properly implemented, your social media efforts can really bring you great bang for your buck. Also, developing a social media presence will help you to build your brand and increase the awareness of your business.
There is somewhat of an element of risk when it comes to using social media for your business, because your failures and mistakes will be on display as much as your successes. However, the benefits of using social media far outweigh the risks. Social media marketing changes the behaviour and decision making of consumers and you can use it to decide how they will respond to the change.