Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.
READ MOREWith everything from Penguin to Panda to Hummingbird updates, Google is starting to sound more like a zoo than a search engine! The most recently introduced update is Hummingbird and it has changed the way that Google operates focusing on the more important keywords in human related search queries. Although it only has only had a direct influence on 2% of search rankings, it’s important to try and understand the details of this algorithm as there are a number of clear implications for the future of content marketing and SEO.
A search algorithm is an algorithm that can be used to find a specific item with certain properties among a collection of similar items. In terms of Google, these items are websites that are indexed by the search engine.
The Google Algorithm is incredibly important to the way that the search engine works, as it creates a formula for how to display the Google results and where your website will be placed which can determine how much traffic it gets. Google are continually updating their algorithm and introducing new changes to make searches better for the users and produce more direct and relevant results. SEO is the art of optimising a website according to Google’s algorithm in order to obtain the highest rankings for search queries that are relevant to that business or website.
The new Hummingbird Algorithm is the biggest change to the Google algorithm since it was launched in September 2013. Most users will not notice any difference to their search results. However, the algorithm has been developed in order to improve the sophistication of the web search as users are starting to make more complex queries.
There are a number of ways that the Hummingbird Algorithm will affect search engine optimisation.
Here are some of the main ways:These are just a few of the ways that Google’s Hummingbird and other recent updates will affect SEO in the future, so that you can prepare and optimise your strategy.
To find out more on Google’s Hummingbird, SEO and the future of search in 2014, check out this video from Matt Cutts giving one of his most recent keynote speeches:
Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.
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