Filtering Your Friends – Facebook’s News Feed Algorithm
Have you ever wondered why you have hundreds of friends on your Facebook, but you only seem to see updates from certain people primarily? Have you noticed that when you interact with someone you haven’t talked to a in a while, all of a sudden their posts start showing up on your feed? Recently, have you noticed that you are starting to see ads on your Facebook that are relevant to things that you have “Liked” or groups that you have joined?
All of these factors are affected by the way that you interact with Facebook and the Facebook News Feed Algorithm.
What is the News Food Algorithm on Facebook?
The goal of the Facebook News Feed is to deliver the right content to Facebook users at the right time, so that they see all of the stories that are most important to them. When the average user checks into Facebook, there are thousands of stories to show them all about the activity of their friends. Facebook uses a complex algorithm to determine which stories to show first, so that the user isn’t confronted with a huge unranked stream of information.
Essentially, when a user “likes” something, this tells the News Feed that they want to see more of it. When they hide something, the News Feed knows that they want to see less of that content in the future. Other factors that affect the News Feed algorithm include how often you interact with the page or friend, the number of likes and shares that a post receives from your friends, how much you have interacted with similar posts in the future and many other factors. In fact, there are approximately over 100,000 factors that go into what a user will see on their News Feed.
How Does the Recent Update Affect Optimisation?
One of the most important things about the most recent update to the Facebook News Feed algorithm is the fact that it measures how many times users “hide” certain ads. For example, if someone always hides an advertisement for clothing, then Facebook will know to reduce the number of clothing related ads that particular person is shown. This is good news for marketers, because it means that their messages are only reaching the people who are most interested in their products.
If you are using Facebook as part of your lead generation strategy, it is important to create posts that will be appealing and engaging. Make sure that you always use eye catching photos, as posts with photos tend to get 53% more likes than the average.
Another technique that you can try is Facebook advertising, which can be a good supplement to your optimisation campaign. These ads can help you to engage with your audience in an effective way. Remember to prioritize quality and provide something of value, because Facebook is becoming more adept at determining which content is helpful and which posts are unwanted spam.
Why not think about how this News Feed update can affect your Facebook marketing strategy?