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Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

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Ecommerce Web design – The Hottest Modern Trends


An ecommerce website is a powerful way to sell your products online and it means that your “store front” can be open to customers 24/7. However, in order to make your ecommerce website successful it needs to have the right elements in its design and it should be up to date with the cutting edge trends.

What Should You Consider for Your Ecommerce Website?

First of all, it is important to create an ecommerce website that will be scale-able and will grow with your business. If you create something that is too small and limited, you will need to spend a lot of money later to grow it – so keep everything as open-ended and flexible as possible. Your ecommerce website should also have an engaging call to action displayed prominently on the front page. This will be something that inspires customers to purchase your product, such as a special offer or a sale. It is also necessary to consider what methods of payment you will accept on your ecommerce website. You don’t have to just offer credit cards, you can also give your customers the option of Paypal, direct bank transfer and other methods of payment. Of course, when you are taking payments from your customers online you should also consider how you will ensure the security of their data. You will probably want to use a system such as SSL encryption so that you can deter hackers from accessing the information. Think about the volume of orders that you expect to receive from your website and whether or not you will need additional staff to handle these orders. Also, it is important to consider what shipping company you will need, where you will do the packing and where you will store the stock. These logistical questions will need to be figured out in advance, before you even approach a website designer and ask them to design you a website.

Some Ecommerce Trends to Consider

What are some of the hottest modern Ecommerce trends that you should consider for your Hong Kong website design? Here are a few to look out for:
  • A Responsive Theme – This is an e-commerce website that “responds” to the device that is it being viewed on, changing to fit the dimensions of the browser. This is valuable, because customers are more likely these days to shop on their smart phones.
  • Large Background Photos – This design trend has been seen in a number of ecommerce websites recently and it creates a very bold visual impression on the viewer.
  • Photo Navigation – Many online ecommerce websites are using photos as a navigational tool, a trend that has recently been replacing tool bars.
  • Quick Product Reviews – Another hot trend is for quick and easy to read product reviews that pop-up and don’t take the user away from the shopping page – that that a customer can efficiently read a review and then carry on shopping.
These are just a few of the hottest modern trends at the moment in ecommerce web design, so how can you incorporate these innovations into your ecommerce website?



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Get a FREE Website Audit

bossdigital

We will analyse your website and let you know of any improvements that could be made.



About Boss Digital

Mountain View

Boss Digital is a leading international digital marketing agency in Hong Kong specialising in cutting edge website design & development and digital internet marketing consulting. We aim to leverage companies and brands in the digital field through our specialist knowledge of digital marketing strategy and experience developing end-to-end digital marketing solutions.

READ MORE

Testimonials