Adapt and Thrive With Responsive Web Design

If you have been paying close attention to the analytics of your website recently, you might have realised that there is a significant increase in traffic from tablets, smartphones and other mobile devices. When those visitors access your website via their mobile devices, what do they see? Do they see a well-designed and easy to navigate interface… or do they see a clumsy scaled-down version of your main site? If a customer visits your website and experiences a problem viewing it on their mobile device, you are likely to lose the business from that potential customer. Responsive web design is becoming more important than ever before, so read on to learn more about why your business should be paying attention to this web design services innovation.

What is Responsive Web Design?

Remember when you would access a website on your smartphone, only to see a tiny version of the same website you would see on your laptop? You would have to zoom in, scroll around and struggle to click on links with your fingers? Responsive web design has changed all of this. Responsive web design is a style of website design that adjusts itself gracefully depending on whether it being viewed on a tablet, desktop computer or smartphone.

What are the Advantages of Responsive Web Design?

What are the advantages of asking your SEO HK web design company to create a responsive website? Responsive web design offers a number of advantages, such as:

• Increasing your reach to a whole new audience of mobile and tablet users.
• Improving your conversion rates and boosting sales.
• Allowing you to consolidate your analytics and viewer data, because you have a single responsive website rather than a main site and a mobile site.
• Saving you time, because it is faster to create one responsive website than a main site and a stand-alone mobile site. Also, you will save time and expenses when it comes to site management.

Also, having one HK web design that is able to adjust to multiple devices will be better for your SEO. This is because instead of building links or optimising your content for more than one website, you will only need to market one single responsive website. The URL structure will remain the same, which helps to improve your search engine rankings and visibility.

Why is Responsive Web Design an Important Trend in 2014?

If your business is not taking advantage of responsive web design, you will be behind the game when 2014 begins. This is because mobiles are certainly not going out of style – in fact quite the opposite. The future is mobile and statistics say that approximately 5 billion people will be using mobile phones by 2017. However, surprisingly less than 3% of websites are currently fully optimised to use responsive design. Making your website responsive is essential if you want to reach an enormous and ever growing database of people, as well as be one step ahead of the crowd as we head into the future.