Create high-performing websites, mobile apps, e-commerce stores, booking and communication systems, and customer journeys. Get the right digital assets designed for growth.
We have over 18 years experience managing Google Ads for brands, including:
We’ve worked with Boss Digital on Web Design, SEO and Online Advertising for Localiiz and have been impressed with their efforts and account management. They’ve improved our website features, technical optimization, visibility and achieved the goals we set in the online strategy. If you’re looking for an agency with a strategic approach, then get in touch with Boss, they do great work.
Tak Man
Managing Director
Localiiz
We’ve been working with Boss Digital for over 5 years and impressed with their work. They have helped with developing our online
strategy, improving our website, and drive
ongoing monthly leads that are important to our business through Google and Facebook advertising and Search Engine Optimisation activities. They communicate well, are
analytical and provide great advise that
ongoingly improves our campaigns. We highly recommend the team at Boss Digital!
Jayesh Dalani
Course Director & Co Founder
All Round Education Academy
Jonathan has and his team at Boss Digital have been supporting Savills with
international residential property ad
campaigns through Google, Facebook and Instagram Advertising. Their ad strategies have been working well and provide leads for international residential properties.
Thomas McAlister
International Residentialr
Savills Hong Kong
We’ve worked with Boss Digital on Web Design, SEO and Online Advertising for Localiiz and have been impressed with their efforts and account management. They’ve improved our website features, technical optimization, visibility and achieved the goals we set in the online strategy. If you’re looking for an agency with a strategic approach, then get in touch with Boss, they do great work.
Tak Man
Managing Director
Localiiz
We’ve been working with Boss Digital for over 5 years and impressed with their work. They have helped with developing our online
strategy, improving our website, and drive
ongoing monthly leads that are important to our business through Google and Facebook advertising and Search Engine Optimisation activities. They communicate well, are
analytical and provide great advise that
ongoingly improves our campaigns. We highly recommend the team at Boss Digital!
Jayesh Dalani
Course Director & Co Founder
All Round Education Academy
Jonathan has and his team at Boss Digital have been supporting Savills with
international residential property ad
campaigns through Google, Facebook and Instagram Advertising. Their ad strategies have been working well and provide leads for international residential properties.
Thomas McAlister
International Residential
Savills Hong Kong
How We Create Google Ads That Converts and Sells Like Crazy For Your Business.
Success in Google Advertising comes down to the right process, advertising assets, and methodology.
How We Create Winning Google Ads
1. Google Ads Strategy & Plan
Our lead Digital Strategist, will consult with you to create a
winning Google Ads campaign plan. We ensure your ads appear in top positions for relevant
keywords. If you have an existing account, we conduct a 25-Point audit to improve account
structure, optimization, reduce ad spend waste, and maximize your budget.
2. Keyword Research
Our keyword research process identifies commercially relevant, high search volume keywords with low competition. This helps you target people with buying intent and
generate leads quickly through Google Ads. You’ll pay less and get the highest ROI.
3. Media Production
Our expert team creates animated and video ads, as well as search engine ads that effectively communicate your brand’s unique selling points, features, and
benefits. Our goal is to drive clicks and conversions, maximizing your campaign’s success.
4. Expert Copywriting
Our native English copywriters create compelling ad copy that drives clicks and inspires action. We also use professional translators for any translations needed.
5. Professional Landing Pages
We create landing pages that that support your advertising
campaign, targeting specific products or services you offer. Our sales funnels are optimized to
convert traffic into leads and sales.
6. Launch & Test
We launch and test your advertising campaign at lower budgets to gather data on what drives conversions. We focus on the metrics critical to your KPIs and optimize your
campaign for the highest-converting ads, ad sets, and campaigns.
7. Weekly Account Management
We manage your Google Ads account every week, optimizing bids, accounts, and advertising to get the most out of your advertising spend. Our team uses an
extensive optimization checklist and statistical data to ensure your campaign is successful.
8. Scale Phase
After identifying the best-performing metrics, we’re ready to scale your campaign to maximize market share and ROI. Every investment generates a positive return on investment.
1. Google Ads Strategy & Plan – Our lead Digital Strategist, will consult with you to create a
winning Google Ads campaign plan. We ensure your ads appear in top positions for relevant
keywords. If you have an existing account, we conduct a 25-Point audit to improve account
structure, optimization, reduce ad spend waste, and maximize your budget.
2. Keyword Research – Our keyword research process identifies commercially relevant, high search volume keywords with low competition. This helps you target people with buying intent and
generate leads quickly through Google Ads. You’ll pay less and get the highest ROI.
3. Media Production – Our expert team creates animated and video ads, as well as search engine ads that effectively communicate your brand’s unique selling points, features, and
benefits. Our goal is to drive clicks and conversions, maximizing your campaign’s success.
4. Expert Copywriting – Our native English copywriters create compelling ad copy that drives clicks and inspires action. We also use professional translators for any translations needed.
5. Professional Landing Pages – We create landing pages that that support your advertising
campaign, targeting specific products or services you offer. Our sales funnels are optimized to
convert traffic into leads and sales.
6. Launch & Test – We launch and test your advertising campaign at lower budgets to gather data on what drives conversions. We focus on the metrics critical to your KPIs and optimize your
campaign for the highest-converting ads, ad sets, and campaigns.
7. Weekly Account Management – We manage your Google Ads account every week, optimizing bids, accounts, and advertising to get the most out of your advertising spend. Our team uses an
extensive optimization checklist and statistical data to ensure your campaign is successful.
8. Scale Phase – After identifying the best-performing metrics, we’re ready to scale your campaign to maximize market share and ROI. Every investment generates a positive return on investment.
Don’t just take our word for it, you can see some of the
results we’re hitting below!
Types Of Google Ads We Cover
GOOGLE SEARCH ENGINE ADS
Google Search Ads appear in the search engine results pages (SERPs) when someone searches for specific keywords or phrases on Google that you are targeting. They are targeted as people are actively
researching your keyword, which means they’re in the market for the product/service you are selling. They are highly visible ads and
generate a higher conversion rate due to their increased commercial intent. Search Engine Ads come at a higher premium in comparsion to the Display Network where ads have a lower cost per click, but the
audience may not be aware or actively researching your product/
service. You have complete control of how much you spend, and you only pay for clicks to your website or landing page.
GOOGLE DISPLAY ADS
Google Display Ads show up within articles Google decides are related to the keyword or context of the advert. People are reading content related to the keyword and may not be actively searching for the solution. The Display Network has a lower conversion rate, however you pay less per click. Its benefcial to do display advertising to generate brand awareness, drive traffic and with the new Performance Max Display camapigns using Google’s AI and machine learning these are also driving conversions well.
YOUTUBE ADS
YouTube Ads appear before, during, or after videos on the YouTube platform. Advertisers can create different types of video ads to reach their target audience, which can be targeted based on demographics, interests, and search history.The benefits of YouTube ads for advertisers include a large audience, cost-effectiveness, targeted audience, measurable results, and more engaging content compared to search engine ads that can prove a cost effective way to tell your brand story and drive conversions.
GOOGLE SHOPPING ADS
Google Shopping Ads allow e-commerce businesses to promote their products on Google. These ads display product images, descriptions, prices, and ratings, and appear in the Google search results when someone searches for specific products or product categories. The benefits of Google Shopping Ads for advertisers include increased visibility, targeted audience, cost-effectiveness, high conversion rate, and detailed analytics. Google Shopping Ads offer e-commerce businesses a highly targeted and visually appealing way to promote their products, while providing measurable results and cost-effective advertising.
GOOGLE UNIVERSAL MOBILE APPS INSTALL ADS
Google’s Universal Mobile App Install Ads are a type of mobile advertising that allow app developers to promote their apps across various Google platforms. The benefits for advertisers include a large audience, targeted audience, cost-effectiveness, measurable results, and user engagement. These ads are highly effective in encouraging app downloads and can be targeted based on user demographics and interests. Overall, Google’s Universal Mobile App Install Ads offer app developers a highly targeted and effective way to promote their apps on Google’s platforms.
Types Of Google Ads We Cover
GOOGLE SEARCH ENGINE ADS
Google Search Ads appear in the search engine results pages (SERPs) when someone searches for specific keywords or phrases on Google that you are targeting. They are targeted as people are actively
researching your keyword, which means they’re in the market for the product/service you are selling. They are highly visible ads and
generate a higher conversion rate due to their increased commercial intent. Search Engine Ads come at a higher premium in comparsion to the Display Network where ads have a lower cost per click, but the
audience may not be aware or actively researching your product/
service. You have complete control of how much you spend, and you only pay for clicks to your website or landing page.
GOOGLE DISPLAY ADS
Google Display Ads show up within articles Google decides are related to the keyword or context of the advert. People are reading content related to the keyword and may not be actively searching for the solution. The Display Network has a lower conversion rate, however you pay less per click. Its benefcial to do display advertising to generate brand awareness, drive traffic and with the new Performance Max Display camapigns using Google’s AI and machine learning these are also driving conversions well.
YOUTUBE ADS
YouTube Ads appear before, during, or after videos on the YouTube platform. Advertisers can create different types of video ads to reach their target audience, which can be targeted based on demographics, interests, and search history.The benefits of YouTube ads for advertisers include a large audience, cost-effectiveness, targeted audience, measurable results, and more engaging content compared to search engine ads that can prove a cost effective way to tell your brand story and drive conversions.
GOOGLE SHOPPING ADS
Google Shopping Ads allow e-commerce businesses to promote their products on Google. These ads display product images, descriptions, prices, and ratings, and appear in the Google search results when someone searches for specific products or product categories. The benefits of Google Shopping Ads for advertisers include increased visibility, targeted audience, cost-effectiveness, high conversion rate, and detailed analytics. Google Shopping Ads offer e-commerce businesses a highly targeted and visually appealing way to promote their products, while providing measurable results and cost-effective advertising.
GOOGLE UNIVERSAL MOBILE APPS INSTALL ADS
Google’s Universal Mobile App Install Ads are a type of mobile advertising that allow app developers to promote their apps across various Google platforms. The benefits for advertisers include a large audience, targeted audience, cost-effectiveness, measurable results, and user engagement. These ads are highly effective in encouraging app downloads and can be targeted based on user demographics and interests. Overall, Google’s Universal Mobile App Install Ads offer app developers a highly targeted and effective way to promote their apps on Google’s platforms.
It All Starts With A Free Google Account Audit
With so many marketing agencies in Hong Kong offering Google Ads services, it’s not easy choosing the right one. The best approach is to ask them for case studies of previous PPC
campaigns and a good agency should have plenty to show you.
At Boss Digital, we take a performance-based approach to your PPC campaign. In other words, if we’re not turning a profit from your ad spend then fire us. We won’t hold your ad account ransom, stop you from accessing your data or force you into a long-term contract.
If you want to make the most of your ad budget and avoid the stress of Google Ads NOT working for you, then contact our friendly team today at Boss Digital.
JONATHAN GILLESPIE
DIGITAL STRATEGIST SHAUN BOND
GOOGLE ADS SPECIALIST
IT ALL STARTS WITH A FREE GOOGLE ACCOUNT AUDIT
JHONATHAN GILLESPIE
DIGITAL STRATEGIST
SHAUN BOND
GOOGLE ADS SPECIALIST
With so many marketing agencies in Hong Kong offering Google Ads services, it’s not easy choosing the right one. The best approach is to ask them for case studies of previous PPC
campaigns and a good agency should have plenty to show you.
At Boss Digital, we take a performance-based approach to your PPC campaign. In other words, if we’re not turning a profit from your ad spend then fire us. We won’t hold your ad account ransom, stop you from accessing your data or force you into a long-term contract.
If you want to make the most of your ad budget and avoid the stress of Google Ads NOT working for you, then contact our friendly team today at Boss Digital.
A landing page in digital marketing is a separate web page made especially for a marketing or advertising campaign. It is the page that a visitor “lands” on after clicking on an email link, an advertisement, or a link from a website like Google, Bing, YouTube, Facebook, Instagram, or Twitter.
You may gauge how well your ad quality stacks up against that of other marketers using the diagnostic tool known as Quality Score.
This score ranges from 1 to 10 and is available at the keyword level. A higher Quality Score indicates that, compared to other marketers, your ad and landing page are more pertinent and helpful to someone searching for your term.
The Quality Score diagnostic tool will help you find areas where your advertisements, landing pages, or keyword choice could be improved.
Regular Google Ads audits are crucial because they allow you to evaluate your account’s performance, capitalize on and expand successful techniques, and identify opportunities for development. However, audits may be time-consuming and expensive, even if they can help you improve outcomes and reduce spending on your Google Ads.
How much money you’ve gained from your free product listings and advertisements compared to what you spent on them. ROI is calculated as (Revenue – Cost of goods sold) / Cost of goods sold by taking the revenue from your ads and listings, deducting your total costs, and dividing by your overall costs.
GOOGLE ADS THAT DRIVES YOUR BUSINESS GROWTH
Boss digital
