Philips Sounds

Request

Philips contacted Boss Digital to conduct a UX and UI Audit of their Headphone and Earphone products. And to redesign the global website category pages for these product categories to improve engagement, page views, time on page and Click Through Rates to partner retailers for purchasing.

solution

Boss Digital conducted a UX and UI audit of Philips Sound products, and presented it to Philips stakeholders. Following this we redesigned the Philips Sound category pages with an improved structure, website copy. navigation, layout and features. Our team of experienced designers and UX/UI consultants worked closely with Philips to understand their goals and redesigned the Philips Global website category that supported their growth. Boss Digital was also responsible for the content creation and marketing of Philips Sound speakers, headphones and airphones on their global Social Media page.

Result

  • Reach has increased by 140%
  • Engagement rate is 4.8%, increase by 122%

TECH STACK

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