solution
Boss Digital provided a comprehensive solution to meet Invisible Kitchen's goals, focusing on engaging their target audience and maintaining the brand's upscale identity. The solution included various key elements.
Starting with a meticulous SEO audit, Boss Digital identified areas for improvement on Invisible Kitchen's website. Their SEO strategy encompassed both on-page and off-page link building, content optimization, and fine-tuning to enhance the site's visibility on search engines. They also created regular SEO-optimized articles, strategically targeting relevant keywords to attract organic traffic.
In the digital marketing realm, an integrated campaign was devised, spanning Google, Facebook, and Instagram. These campaigns were aligned with Invisible Kitchen's content calendar, ensuring a consistent message across platforms. This approach aimed to maximize visibility and direct traffic to both catering services and meal deliveries.
Boss Digital also revamped the user experience and interface of the website through redesign efforts. The new design aimed to enhance navigation, browsing, and engagement with the brand's offerings. The website's development ensured responsiveness across devices and optimized loading speeds. Continuous monitoring and optimization ensured the campaigns' success and adaptation to market changes.
Result
- Improved and highly-optimised website
- Increase website traffic, engagement, and brand visibility.
- Higher organic search rankings due to SEO optimizations, resulting in increased organic traffic, improved branding, and on-page content.
- 146% increase in organic traffic over 1 year through SEO
- Increase in website enquiries by 237% and consistently drives business growth
- Enhanced brand authority and customer education through the production of SEO-optimized articles.
- Refreshed creative from online campaigns
- Improved click-through rates and conversions through integrated Google, Facebook, and Instagram advertising campaigns.
- Positive impact on sales for catering services, quality ingredients, and meal delivery options.
- Enhanced user experience and engagement on the website, leading to increased exploration of offerings.
