Reach your Customers and Clients Using Search Engine Optimisation (SEO)
Search engine optimisation or (SEO) is where your site is configured to appear on page 1 of search engine results. Search engines generate more visitors than any other online marketing channel to a website, and often the first result a searcher discovers is an organic search result. Imagine if that was your site, sitting on page 1 of a search result. Imagine how many visitors you would have.
SEO is a complex art, but essentially boils down to two aspects: On page SEO, and off page SEO. Both of these rely on the good use of keywords, (the phrases used to find your site on search engines). Our SEO experts are have over ten years of experience and use ‘white hat’ methods to get quality SEO results.
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What We Offer
We discover your Business and Business Goals
The first step in any SEO project is to learn about your business and identify your business goals. We agree targets with you, and with this information we formulate a solution which meets the objectives of your business goals. This gives us a target to work towards, and gives you a benchmark to measure our performance.
We Audit your Website and Analyse your Potential for SEO Traffic
Once we have a solution, we analyse your website to see how easy or difficult it would be to implement it. The audit looks at key aspects of successful on-page SEO and identifies gaps. At the end of the process we will both have a clear idea on the best way to proceed to make your site marketable on search engines.
The next phase is the highly important keyword research phase. This is where we identify the phrases your potential customer and clients use to find your site on search engines. It is a similar process to finding keywords for SEM, and our Google and Bing qualified marketers will identify the right keywords for your business. Keywords underpin SEO. We ensure your Keywords are accurate and relevant.
Content Strategy and Production
Content is the next step to improving your organic SEO, and our content production strategy includes regular blogging, and regular updates on your site. Using the keywords as a basis we produce content that will be adored by your visitors, and loved by search engine robots. The content will be linkable, that is to say that the content will be of high quality and may well be used as a reference by others in your field. In terms of sales, we ensure not only that your product pages are keyword rich, but the call to action is appealing and just asking to be clicked.
Link building is both hard work and an art form in its own right. It includes earning hyperlinks from authority websites, and engaging with influential people connected to your industry on social media and other online outlets. This encourages your content to be shared. This not only drives traffic directly as it appears in front of other people, but search engines love it. Link building is crucial to good SEO, and we have ten years experience at building links.
Every month you will receive a report from us charting progress of your business on search engines. We will not only show you the position of your site on search engines in terms of keywords, but which pages are popular, which pages are unpopular, and whereabouts in the world your visitors are coming from to name but a few. After we complete our analysis we are in a good position to make positive changes to your SEO campaign with authority.
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