(English) 1. We discover your Business and Business Goals
(English) The first step in any SEO project is to learn about your business and identify your business goals. We agree targets with you, and with this information we formulate a solution which meets the objectives of your business goals. This gives us a target to work towards, and gives you a benchmark to measure our performance.
(English) 2. We Audit your Website and Analyse your Potential for SEO Traffic
(English) We use expert copywriters to write your ads and landing pages ensuring context runs between them and your sales message is loud and clear. To help this process along, we use techniques such as split testing, and removing phrases which are irrelevant to what you do. This not only reduces your cost, but ensures a better quality of visitor who is more likely to buy.
(English) 3. Keyword Research
(English) The next phase is the highly important keyword research phase. This is where we identify the phrases your potential customer and clients use to find your site on search engines. It is a similar process to finding keywords for SEM, and our Google and Bing qualified marketers will identify the right keywords for your business. Keywords underpin SEO. We ensure your Keywords are accurate and relevant.
(English) 4. Content Strategy and Production
(English) Content is the next step to improving your organic SEO, and our content production strategy includes regular blogging, and regular updates on your site. Using the keywords as a basis we produce content that will be adored by your visitors, and loved by search engine robots. The content will be linkable, that is to say that the content will be of high quality and may well be used as a reference by others in your field. In terms of sales, we ensure not only that your product pages are keyword rich, but the call to action is appealing and just asking to be clicked.
(English) 5. Link Building
(English) Link building is both hard work and an art form in its own right. It includes earning hyperlinks from authority websites, and engaging with influential people connected to your industry on social media and other online outlets. This encourages your content to be shared. This not only drives traffic directly as it appears in front of other people, but search engines love it. Link building is crucial to good SEO, and we have twelve years’ experience at building links.
(English) 6. Monthly Reporting
(English) Every month you will receive a report from us charting progress of your business on search engines. We will not only show you the position of your site on search engines in terms of keywords, but which pages are popular, which pages are unpopular, and whereabouts in the world your visitors are coming from to name but a few. After we complete our analysis we are in a good position to make positive changes to your SEO campaign with authority.
(English) The team at Boss Digital has over 10 years of proven track records in Strategic Digital Marketing. Experience across all forms of digital media, from small niche marketing to global online advertising campaigns