South China Morning Post

Marketing
Media planning and buying

SERVICE

Social media management , social media advertising

CHALLENGE

Develop a Social Media Strategy & Plan to implement a campaign targeting and engaging Hong Kong arts & entertainment enthusiast in SCMP ­


SOLUTION

Development of social media and content marketing strategy, implementation of campaign and updating of SCMP Social Media

Research on relevant topics on SCMP.com & Copy writing

Daily posting on SCMP Facebook & Linkedin pages Engaging with fans/followers Development of custom facebook app for celebrating Hong Kong awards campaign

327%
increase in reach

RESULT

Doubled amount of nominations of unsung heros into the campaign

327% increase in reach

140% increase in likes
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