EF Englishtown

Email marketing
Marketing

SERVICE

Email Marketing

CHALLENGE

Develop a digital marketing plan & implement digital straregy inline with business strategy to achieve an agreed set of online goals and objectives for the following year



SOLUTION

Online School & Private Teacher New courseware campaign planning

­Story boards, content planning, copywriting + translation into 12 different languages, email, landing page design + HTML, A/B testing plans

­Testing on all major email clients

­Sending to 10 million prospects globally over campaign period

­Monitoring and optimisation

337%
Increase in Online School Applications

RESULT

  • 337% increase in online school applications
  • 167% increase in private teacher applications
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