EF English Town

What did they want to achieve

• Promote new course ware
• Increase in registration to Englishtown Online School and Private Teacher

What we did

• Creative direction, design, production, testing and sending of all emails
• Translation of emails into 12 different languages
• Multi-variate testing – testing multiple landing pages, subject lines and email layouts

Achieved

• 10 million emails sent every month
• 20% increase in new customers