The Escape club

What did they want to achieve

• Present targeted offers to members based on transaction history & user behavior across hotel network and website
• Increase in customer retention in the Constellation Hotel group
• Increase registration to the Escape Club
• Present tailored offers to Escape Club members

What we did

• Website design and development
• Integrated website with external systems and carried out data mining, to present offers to hotel guest based on past transaction history, and website user behaviour

Results

We created an award winning hotel rewards program and increased activity and 30% new memberships in the Escape Club from the re-launch of the website