The past 12 months stood out as another landmark year for digital marketing with a host of new innovations and ideas beginning to transform the […]

Content marketing is going through an evolution right now. Consumer behaviour, new technologies and the range of devices used to access content have become a […]

With search engines and social media networks making it more difficult for online businesses to be visible online, many companies are turning to paid ads […]

Social media networks are pushing online businesses down the paid ad path. The latest convert is Instagram, the Facebook owned image sharing site. Following in […]

Facebook has responded to user requests by adding new video metrics to its Page Insights in a bid to compete with rivals YouTube. The social […]

Quartz, the business news publication owned by The Atlantic launched an app on iOS earlier this month. The innovative app aims to make news digestible […]

With over 1.6 million apps in Google Play and a further 1.5 million in the App store, rivalry is intense. It is therefore important for […]

In the last few years, online businesses have recognised the value of advertising through various social media outlets. Two network favourites in the Western world […]