February 5, 2018

The Biggest Digital Marketing Trends of 2018 You Need to Pay Attention To

The past 12 months stood out as another landmark year for digital marketing with a host of new innovations and ideas beginning to transform the […]


May 25, 2017

12th Asian Club Managers’ Conference in Hong Kong

We’d like to pass on our thanks to The Club Manager’s Association of Hong Kong for organising the 12th Asian Club Managers’ Conference and inviting […]


May 15, 2017

Boss Digital Present at the Asian Club Managers’ Conference

We’re excited to announce Boss Digital are proud sponsors of the Asian Club Manager’s Conference being held this week from 14th – 17th May 2017. […]


June 28, 2016

Content Marketing Guidelines for 2016

Content marketing is going through an evolution right now. Consumer behaviour, new technologies and the range of devices used to access content have become a […]


May 15, 2016

Invisible Kitchen partners with Boss Digital

Invisible Kitchen has partnered with Boss Digital in carrying our online marketing strategy. Invisible Kitchen is a Hong Kong leading Catering Company that brings new […]

PPC Trends & Strategies 2016
May 11, 2016

PPC Trends and Strategies for 2016

With search engines and social media networks making it more difficult for online businesses to be visible online, many companies are turning to paid ads […]


April 28, 2016

Instagram Push Paid Ads – What Can Marketers Do?

Social media networks are pushing online businesses down the paid ad path. The latest convert is Instagram, the Facebook owned image sharing site. Following in […]


April 8, 2016

Datetix partners with Boss Digital

We’re pleased to announce Boss Digital have partnered with DateTix, a mobile and location-based social platform to meet new people for in person and on-demand […]


March 31, 2016

Facebook Adds New Video Metrics To Page Insights

Facebook has responded to user requests by adding new video metrics to its Page Insights in a bid to compete with rivals YouTube. The social […]


March 31, 2016

Quartz Releases News App

Quartz, the business news publication owned by The Atlantic launched an app on iOS earlier this month. The innovative app aims to make news digestible […]


March 31, 2016

Adjuno partners with Boss Digital

The team at Boss Digital are excited to have designed, developed and launched a new website and support Adjuno with online marketing in key regions […]


March 11, 2016

A Guide To App Store Optimisation

With over 1.6 million apps in Google Play and a further 1.5 million in the App store, rivalry is intense. It is therefore important for […]


March 2, 2016

Advertising on Facebook and Instagram

In the last few years, online businesses have recognised the value of advertising through various social media outlets. Two network favourites in the Western world […]


December 28, 2015

3 Tips To Improve Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) is an important aspect of your digital marketing strategy and requires considerable attention. It is CRO that turns browsers into buyers. […]


December 16, 2015

Penguin Algorithm Update Expected in December

Back in October, Gary Illes of Google announced the search engine giant will be launching a Penguin update “by the end of the year.” We […]


December 15, 2015

What Does Google’s Machine Learning Algorithm Mean For Marketers

In their efforts to improve search, Google has developed a new piece of the Hummingbird algorithm which uses artificial intelligence to understand human speech patterns. […]


December 3, 2015

How To Set Up Automated Scripts For AdWords

Setting up AdWords manually is repetitive and tiring, but by setting up Google Scripts, marketers can greatly reduce the time it takes to manage PPC […]


November 27, 2015

Belber partners with Boss Digital

We’re pleased to announce Boss Digital have partnered with an iconic American trunk manufacturer Belber 1891, supporting the revival of the company as a high […]


November 24, 2015

WeChat Persuades Chinese Brands To Embrace QR Codes

The messaging app WeChat is encouraging Chinese brands to use QR Codes – for everything. With 650 million active users a month, the social communications […]


November 20, 2015

Consumers Demand A Good User Experience: How To Design Your Website

According to a survey conducted by eConsultancy, 88% of consumers are unlikely to return to a website if they had a bad user-experience (UX). So […]


November 18, 2015

Tips For Getting Into Greater China’s Market Online

With 420 million internet users, China has more active online consumers than the United States and Japan combined. The Chinese market is massive, and the […]


November 16, 2015

Do You Know Your SEO Title Tags From Your H1 Header Tags?

Some of the technical jargon used amongst the digital media community can be confusing to lay people. Title tags and H1 tags is a prime […]


November 6, 2015

SEO News: Google Announce the launch of Machine Learning Algorithm

Google seems intent to spiral the human race into the future. Or if sensationalists in the digital marketing arena are to be believed, the brink […]


October 20, 2015

Boss Digital has recently launched a webshop for UVU

Boss Digital has recently launched www.uvuracing.com a specialist running apparel brand, with a fresh new mobile responsive design and webshop for purchasing apparel online. The […]


October 20, 2015

7 Digital Marketing Trends To Consider for 2016

A business requires good use of digital marketing techniques to be successful online, and one needs to understand what are the recent trends and what habits may […]


September 9, 2015

Google Ads or Facebook Ads: Which one is right for your business?

Facebook Ads or Google Ads that is the Question Using the expertise of an online advertising agency in Hong Kong to place targeted ads for […]


August 16, 2015

YCIS & YWIES partners with Boss Digital

Yew Cheung International School and Yew Wah International School have partnered with Boss Digital in a web design and development project for schools in Hong […]


August 16, 2015

Elite Internship partners with Boss Digital

We’re pleased to announce Boss Digital have partnered with Elite Internship in a website optimization and online marketing project. We have been commissioned to carry […]


July 22, 2015

SEO Techniques to Market your Brand to an International Audience for Online Success

Expand your SEO in Hong Kong to SEO Worldwide You may have good search engine positioning in Hong Kong and benefit with local traffic, but […]


June 21, 2015

UVU partners with Boss Digital

UVURacing.com have partnered with Boss Digital in a new project building a web shop for the ultra-running apparel brand and promoting ultra-running lifestyle and running […]


December 13, 2014

Small Business, Big Message – The Advantage of Content

One of the biggest challenges of running a small business is marketing – how can you compete in the Big Time with all of the […]


November 14, 2014

What Are Some of the Hot Mobile Trends?

The number of people accessing the web via mobile is steadily growing and in order to accommodate for this rapidly growing population of mobile web […]


October 14, 2014

The Upcoming Trends in the SEO Industry

The SEO industry is always changing and transforming and it is difficult to keep up with the fast moving trends. As Google algorithms shift and […]


September 14, 2014

How Google Hummingbird Will Affect SEO

With everything from Penguin to Panda to Hummingbird updates, Google is starting to sound more like a zoo than a search engine! The most recently […]


August 14, 2014

What is the User Experience and why is It Important?

When you think about the websites that you find valuable and useful and that you use every day, you probably find that they offer you […]


July 14, 2014

How to Use Hashtags Properly

If you are new to the social media game, those little words with the pound sign in front of them might seem a little unnecessary […]


June 14, 2014

Filtering Your Friends – Facebook’s News Feed Algorithm

Have you ever wondered why you have hundreds of friends on your Facebook, but you only seem to see updates from certain people primarily? Have […]


May 14, 2014

Adapt and Thrive With Responsive Web Design

If you have been paying close attention to the analytics of your website recently, you might have realised that there is a significant increase in […]


April 14, 2014

Ecommerce Web design – The Hottest Modern Trends

An ecommerce website is a powerful way to sell your products online and it means that your “store front” can be open to customers 24/7. […]


March 13, 2014

Web Design Trends for 2014 – What You Need to Know

The world of web design is always changing and new trends are coming into favour constantly. In order to ensure that your website looks fresh, […]