Boss Digital | Flight Centre

Request

Flight Centre approached Boss Digital with a specific request to develop a comprehensive digital marketing strategy and plan that would effectively enhance their online visibility, attract increased traffic to their website, and generate higher inquiries for Flight Centre booking agents in Hong Kong, Singapore and China.

solution

Boss Digital created a tailored digital marketing strategy and campaign plan for a full year and aimed to address Flight Centre's goals comprehensively. The process started with an in-depth UX and UI design overhaul, resulting in a visually appealing and user-friendly website. The website revamp also focused on improving the user experience, with a thorough audit and conversion optimization. This ensured efficient visitor conversion into inquiries and bookings.

For optimal reach, Boss Digital executed a precise media planning and buying strategy across the Asia-Pacific region. This included a targeted SEO campaign specifically tailored to the Hong Kong market, capitalizing on keywords related to global travel deals. We implemented SEO campaigns including keyword research to ensure Flight Centre's website appeared prominently in search engine results.

We've used Facebook, Instagram, and Google advertising to engage the audience. They employed various pricing models such as CPA, CPC, CPM, and fixed-price advertising to optimize the campaign's cost-effectiveness. Additionally, we did a lot of email marketing, which managed two emails each week, sent to their database subscription goals, and utilized customer segmentation. We also crafted newsletters and targeted EDMs to keep Flight Centre's audience informed about the latest travel deals and offerings.